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Comparison of Squigle, Squigle Jr, and Tooth Builder Toothpastes



Squigle®

Tooth Builder®

Squigle Jr®

Ingredients Sodium Fluoride - prevents cavities
Xylitol - prevents plaque, boosts fluoride
Purified Water - texture
Silica - polishes, cleans
Glycerin - moistener
Poloxamer - supermild detergent
Cellulose gum - thickener, foamer
Peppermint - flavor
Anatase - safe color
Methocel® - foamer, thickener
Glycyrrhizin - flavor
Sodium Hydroxide - adjusts pH
Xylitol - prevents plaque and cavities
Purified Water - texture
Calcite - polishes and cleans, plugs open tubules, heals decay
Glycerin - moistener
Poloxamer - super mild detergent
Cellulose gum - thickener, foamer
Methocel® - foamer, thickener
Potassium sorbate - antimicrobial, heals decay

Xylitol - prevents plaque and cavities
Purified Water - texture
Calcite - polishes and cleans, plugs open tubules, heals decay
Glycerin - moistener
Poloxamer - super mild detergent
Cellulose gum - thickener, foamer
Methocel® - foamer, thickener
Raspberry - flavor
Calcium Propionate - antimicrobial, heals decay
Lactoferrin - antimicrobial
Amount of Xylitol 36% 36% 36%
Helps Avoid
  • Bad breath
  • Canker sores
  • Gum disease
  • Cavities
  • Plaque, tartar
  • Surface stain
  • Perioral dermatitis
  • Chapped lips
  • Dry mouth
  • Sensitive tooth pain
  • Bad breath
  • Canker sores
  • Gum disease
  • Cavities
  • Plaque, tartar
  • Surface stain
  • Perioral dermatitis
  • Chapped lips
  • Dry mouth
  • Sensitive tooth pain
  • Bad breath
  • Canker sores
  • Gum disease
  • Cavities
  • Plaque, tartar
  • Surface stain
  • Perioral dermatitis
  • Chapped lips
  • Dry mouth
Reduces tooth sensitivity 50% of people with sensitivity 99% of people with sensitivity 99% of people with sensitivity
Fluoride Yes None None
Detergent System the Mildest* the Mildest* the Mildest*
Nanosized calcite No Yes (seals exposed dentin; nanosized calcite crystals plug open dentinal tubules) Yes (seals exposed dentin; nanosized calcite crystals plug open dentinal tubules)
Salicylates None None None
Sodium lauryl sulfate (SLS) None None None
Soluble Calcium No Yes Yes
Free of:
  • harsh abrasives
  • stinging flavors
  • tartar control agents
  • bleaches
Yes Yes Yes
Flavors Mild Peppermint No added flavor Raspberry
Vegan Yes Yes No (lactoferrin is made from cow's milk)
Shop for Squigle Toothpaste with Fluoride
(also known as Enamel Saver)
Shop for Tooth Builder Sensitive Toothpaste
Fluoride Free
Shop for Squigle Jr Toothpaste
Fluoride Free
* Squigle Enamel Saver, Tooth Builder and Squigle Jr's detergent system is extremely efficient at removing plaque and other mouth detritus, while at the same time, it's the mildest - it's even used in artificial tears.
5th Jul 2022 Jackie

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